Grow your partnership revenue
Give your team the evidence and story to win new sponsors, renew partners, and sell more inventory.
Used by sports and media teams to grow partnerships.




Any data.Every partner.Their story.
Breadcrumb is the commercial layer behind every partnership. It connects what you deliver to what each partner needs to see.

2:14Full send. Presented by Nissan
Sports Net · 1.2M views
Brand study
Consideration
Newsletter
The quiet months
Open rate 46%
Sponsored

Holiday drop
Shop now
Content
Tunnel walk
Player feature
Home jersey
$120 · 840 sold
Sat · 7:30 PM

Partner board
Every partner, already handled.
Breadcrumb tracks every partner's results, flags what needs you, and has the story ready before anyone asks.
41 posts, 7 newsletters tracked
Ahead of goal
Open
Upsell window: holiday drop
Recap story drafted
Renewal brief ready
Partner viewed wrap 3×
Event recap: 12 athletes, 3 channels
Behind on 2 contracted posts
Nissan's renewal is in 3 weeks. Recap and suggested package are ready to send 📈
Your new partnership revenue engine
Protect, expand, and renew early.
Catch underdelivery before the partner does, flag upsells while there's still inventory to sell, and start the renewal before budgets lock.




Live campaign
Week 3 · Updated 2 hours ago
Sponsor content
+27.6%Impressions
8,809,336
66% share of voice
Posts
665
Eng.
119,417
Eng rate
1.36%
Product feature
+39.2%Impressions
2,411,368
18% share of voice
Posts
1672
Eng.
81,998
Eng rate
3.40%
Full match
−37.8%Impressions
1,043,696
8% share of voice
Posts
79
Eng.
20,290
Eng rate
1.94%
Highlight clip
−29.3%Impressions
508,824
4% share of voice
Posts
56
Eng.
4,424
Eng rate
0.87%
Behind the scenes
+37.2%Impressions
269,140
2% share of voice
Posts
119
Eng.
3,930
Eng rate
1.46%
Athlete content
−45.1%Impressions
254,854
2% share of voice
Posts
122
Eng.
16,504
Eng rate
6.48%
“They tracked all 155 posts, visualized performance platform by platform, and built a live report where Nissan can ask the data a question and get an answer back.”
Customer Stories
See what this looks like for CarJitsu and Nissan

CarJitsu × Nissan
How CarJitsu Turned a Nissan Sponsorship Into an Award-Winning Proof of Impact
A live wrap the sponsor could question themselves, tied to an award win.
$859K
Estimated earned media value
135%
Of impression goal delivered
7%
Of posts drove 30% of impressions

Pro League Network
How Pro League Network Replaced a Data Function It Never Had to Build
Weekly prep dropped from 4–6 hours to under 30 minutes, with a live decision layer for every partner.
<30m
Weekly prep time (was 4–6 hrs)
100%
Platform coverage via direct API
18+
Properties tracked in real time
How it works
Built for the way partnerships actually run
Breadcrumb connects your content, your partners, and your results in one place, so every stage of the deal runs on the same live answers.
1.Results come together on their own
Every channel, post, and partner, with no screenshots to chase.
2.Hyper-personalized for every partner
They see the results and moments that match their goals.
3.Breadcrumb tells you what needs attention
Gaps, upsells, and renewals get flagged before you have to ask.
4.The story writes itself
The numbers become a narrative your partner actually reads, and it carries into your next pitch.
Built for anyone who sells an audience
Bring a partner, we'll show you their story.
See how Breadcrumb turns your next partner campaign into the story that renews it.




